Timing is Everything! – When to Post Online

You have the perfect content and a beautifully designed post but just because it is well written, doesn’t mean that people are going to view it. When it comes to posting on blogs and social media, timing is everything! It is important to consider your audience and figure out when they are active on all of the platforms you use to advertise. Though each group tends to develop their own niche, here are some basic rules to help you get your content out there during peak hours!

One of the most common networks businesses use to post articles and advertisements on is Facebook. Facebook has many wonderful features that will help you analyze your fan base and show you demographics that will help you cater to your audience. Studies have shown that Facebook users tend to be more active towards the end of the week, specifically Thursday and Friday. Eighty-six percent of posts are published during the work week and the Happiness Index on Facebook spikes on Friday by 10 percent! As quoted by Buddy Media, ” the less people want to be at work, the more they are on Facebook!” Keeping this in mind, the best time of day to post content is in the early afternoon, around lunch time. To get the most shares, you want to post around 1 pm but if you are looking for clicks, you should post around 3 pm. Though Facebook is still very relevant, you may find that younger generations prefer other platforms such as Twitter.

Twitter tends to be much more fast-paced than Facebook and has a completely different set of rules. If you are engaging with other businesses, the best days to tweet are Monday- Friday. This makes sense, as most businesses operate during the week whereas if you are looking for customer engagement, you want to tweet from Wednesday-Sunday. Consumers tend to explore with businesses on twitter during the weekend, when they have more free time. When it comes to re-tweets, the best time of day to tweet is around 5 pm. If you are looking for more engagement and click through rates, you should post between 12 pm and 6 pm. This time frame fits in with lunch breaks and when people are commuting home from work.  According to Twitter, users are 181% more likely to tweet during their commute.

Though not as popular as Facebook and Twitter, Pinterest and Instagram hold their own when it comes to social media timing. Generally speaking, the best time
of day to post on Pinterest tends to be on Saturday evenings from 8 pm- 11 pm. If you are pinning fashion and retail related content, then you want to post on Friday afternoons around 3 pm. Instagram stays pretty consistent throughout the week, with a slight spike in activity on Monday. Most Instagram users tend to interact with pictures and videos after work hours. 

Even though there are general rules to posting content online, it is still important to take a look at your analytics and figure out what times work best for your consumers. Each company is unique, so posting media that is relevant should cater to your ethics and morale. Remember, timing is everything, so finding the best day and time for your audience will surely help your business thrive.

A special thanks to Short Stack for providing the infographic that inspired this post. If you want to read more, you can see it here!