Businesses today rely greatly on social media platforms to advertise their products and communicate with their customers, so it is important to stay on top of trending topics. While it may seem like a no-brainer to drive traffic, many business owners object to utilizing platforms such as Facebook, Twitter, Instagram, and Pinterest. Whether it is due to time constraints or the amount of knowledge required to use it, here are some tips for people who hate social media.
- Listen– You can use your platforms without having to be too active and engaged. It can be used to see what your competition is doing and what your audience is saying—to learn more about their needs, pain points, and frustrations. Listen in on what people are saying about your brand online to stay informed about news and trends in your industry and then use it to your advantage.
- Pick and Choose– Some people have an Instagram account, a Facebook page, and a Twitter profile. They’re on Pinterest and they’re on LinkedIn. They’ll jump on the bandwagon the second a new site enters the market and will then spend hours and hours every single day managing all of these profiles. The thing is, you don’t have to spend that much time on social media. In fact, you might not even want to—it might not be best for your business. It might actually be a better decision to only choose one or two networks to focus your time on. Just make sure your audiences are on the sites that you choose.
- Schedule– If you really hate social media, there’s no way you want to use it every single day and you don’t have to with programs like Buffer and HootSuite. They automate and schedule your posts ahead of time so that you can set up a whole week’s worth at a time, and only have to worry about it four times a month, instead of every day.
- Hire a Marketer– If you hate social media, think it’s a waste of time, or don’t know how to use it effectively, then you might want to consider hiring a social media marketer. You can hire someone part time for just a few hours a week to manage your accounts. You’ll still have your presence online, but without all of the hassles and headaches.
Social media can be a hassle for many people, but it doesn’t have to be!
A special thanks to Tyler Abbott, who wrote the original article “
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