Creating an online store is a great way to expand your business. eCommerce stores are a great money maker, being able to sell your products directly through a responsive site. There are common mistakes that can be made when creating an online store that should be avoided. Here is a list of 10 mistakes to avoid in your eCommerce store.
- Lack of Customer Service – Having reliable customer services is super important when running an eCommerce store. Even though customers are not face to face with you, it is still necessary to have someone available at all times to answer any questions or manage complaints that customers may have.
- Insufficient Product Images – The only way customers can truly understand what they are buying is through the use of product images. Since they cannot physically handle the product before purchase, it is necessary to have clear and concise images showcasing what you are selling.
- Lacking Product Descriptions – Having a description for each product is just as necessary as a product image. In this section you want to answer any questions a potential customer may have (material it is made from, weight, how it works etc.) You want to eliminate the guess work from the customers point of view.
- Complicated Check-Out Process – Once a customer has decided to purchase your product, they have to begin the process of checking out. This process should take as little clicks as possible, making it easy for the customer. There should always be an option to “check out as a guest” in case people do not want to create an account with your company.
- Lack of Shipping Options – It is best to offer variety of shipping options for your customers (in both delivery times and price.) If you only have one shipping option, it can be hard for customers to justify making a purchase if the shipping costs as much as the product does.
- Inadequate Search Capability – If your store offers multiple types of products, it is smart to have a search capability. It is important that customers can search by using a few keywords to find exactly what they need. This can easily be integrated and made easy with the use of keywords and tags through the back end of each product description.
- Lack of Social Media Presence – It’s just about impossible to conduct business online in 2015 and not use social media. This is especially true for e-commerce. Sites like Pinterest and Instagram can act as veritable catalogs of products, giving people the chance to share their favorite products with their followers.
- Desktop-Only Site – Most customers use their smartphones when it comes to online shopping. By having a responsive website, it allows your site to be easily migrated from desktop view to smart phone view. This makes an enjoyable experience for the customer.
- No SEO Strategy – There’s a good chance customers will search for your company or product using one of the major search engines such as Google. In order for you to be listed in the first few pages of the search results, you must have a solid SEO plan for your site. Search Engine Optimization (SEO) is about more than keywords; it also focuses on how your site is built, how images are tagged and what data is looked at, that conduct those quick searches.
- Poor Site Navigation – Make sure your website is easy to navigate. Have buttons, use links in images and text. Stick to one type of font type and color, if you have too many it can distract the customer. “Don’t reinvent the wheel” use navigation practices that work for other sites.
Thank you to Quikbooks for the original information. You can read more here.