10 eCommerce Mistakes To Avoid

Creating an online store is a great way to expand your business. eCommerce stores are a great money maker, being able to sell your products directly through a responsive site. There are common mistakes that can be made when creating an online store that should be avoided. Here is a list of 10 mistakes to […]

Top 10 Reasons You Should Be Selling Online

Starting an online store can seem scary if you have never done it before. But with the ever-changing technology of today, now is the best time to get started! By not selling your products online, you are losing a majority of shoppers without even realizing. 80 percent of shoppers use a mobile device in-store to […]

18 Benefits of a Website for Small Businesses

Having a responsive website for your business is the difference between day and night. A website is the most powerful marketing tool you can have, and it’s super simple to get one. Developing your website allows you to reach more customers and establish your professional “brand” but it also has a plethora of other benefits. […]

Benefits of Selling Products Online

 For business’ both large and small, selling products online has it’s advantages over traditional storefront selling. These advantages include: Saving money towards operational costs. There is no need to rent a building, pay shop assistants or answer pre-sale queries.  Reduce order processing costs- customers can go straight into your order database online to see products.  […]

outdated site

An Outdated Site- It really is that bad!

Websites are great tools for marketing and driving in traffic but just because you have one, doesn’t mean you should ignore it. An outdated site can be detrimental to a company- not only is it driving customers away, it is directly impacting your business–and not for the good. Your Outdated Site Can Make or Break […]

Sales People- Why They Fail

Being a sales person is not an easy task. Out of the 22+ million sales representatives working in North America, only 40 percent will consistently hit their sales targets, while the other 60 percent will fail to close deals. Why do some sales people succeed while others fail? Here are seven reasons compiled by Matthew Cook […]

Micro-Moments: Privacy vs. Personalization

Having micro-moments is something millions of people do at least once a day. Though it seems as if it is a complicated process, it refers to using a smart device in order to research something quickly, a fact-check of sorts. Smart phones are so prevalent in daily life that we don’t even think twice about […]

Timing is Everything! – When to Post Online

You have the perfect content and a beautifully designed post but just because it is well written, doesn’t mean that people are going to view it. When it comes to posting on blogs and social media, timing is everything! It is important to consider your audience and figure out when they are active on all […]

Mobile Marketing: A Necessary Strategy

In today’s fast paced society, many consumers utilize their smartphones to research, buy, and sell products. Because there is so much mobile activity, it makes sense to have a mobile marketing strategy. While it may seem meticulous and time-consuming, it is something all business owners should include in their plans. Mobile marketing has many advantages […]

Social Media Tips for People Who Hate It

Businesses today rely greatly on social media platforms to advertise their products and communicate with their customers, so it is important to stay on top of trending topics. While it may seem like a no-brainer to drive traffic, many business owners object to utilizing platforms such as Facebook, Twitter, Instagram, and Pinterest. Whether it is […]

17 Online Marketing Tools to Boost Productivity and Make Your Life Easier

Often there are times when marketers struggle to keep up with time and productivity. Here is a list of some nifty tools, that can help boost your online marketing productivity and make managing projects easier. Project Management and Collaboration  Mavenlink Mavenlink is a top tool to have, it has a full feature list that covers […]

6 Rules for a Highly Effective Marketing Team

Here is a list of 6 rules that will help you build a strong marketing team. Think competencies, not skillsWhen looking to fill open positions, many organizations look for an exact match in skills and experience. This often limits opportunities for internal career advancement, since existing employees are unlikely to have an exact match in […]

Visual Social Marketing 101

While it is true, there is a plethora of social media platforms out there– some companies are having trouble on which platforms to embrace and which to ignore. Three prominent visual platforms that companies can use are Vine, Snapchat and Instagram. Some marketing companies use all three of the platforms, while others have trouble getting […]

5 Tips on Developing a Successful Inbound-Marketing Strategy

We know as a small business owner, having marketing strategies doesn’t always top the to-do list. You would rather focus on customer support, media relations, human relations, bookkeeper, ect. But it is important to have the strategies to make sure that you stay busy and on top of what needs to get done.  A new […]

4 Critical Marketing Strategies to Stand Out in Today’s Noisy World

Today’s business world is very smartphone and technology driven. It is a loud scenario, everyone is sending out tweets and getting notifications on the next meeting. So how does one get a word in? Here is a list of four marketing strategies that can make you stand out in this busy and loud business environment. […]

Top Content Marketing Priorities and Challenges

Many different components go into creating a top-notch content marketing strategy. With this in mind, it’s important for marketers to prioritize their goals and know how to overcome various challenges in order to get the best results. Curata’s third annual study, Content Marketing Tactics Planner 2014, surveyed over 500 marketers on their current and upcoming […]

Why Every Marketing Team Leader Should Know How to Write

Whether you’re scribbling a quick note to your team or crafting a feature-length article, you reveal a part of yourself in what you write. The nuances of your writing — word choice, sentence structure, references, and tone — are like interlocking puzzle pieces; they come together in your reader’s mind to create an image of […]

Tips On Using Social Media as Your Secret Marketing Sales Weapon

Have you ever worked in sales? How many calls did you have to make before you actually connected with someone? How many emails did you send out that never got replies? Not many people will spare the time to talk to a stranger who is trying to sell them something. But forward-thinking salespeople are embracing a […]

How Pinterest Can Help Attract Business

In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author reveals how to write pin descriptions that draw viewers to your account. One surefire way to optimize your […]