E-Newsletters and E-Mail Marketing Details
MarCom Services offers best-in-class email marketing software and services that help organizations of all sizes get more from their marketing. As an Emma Agency, we offer enterprise-level capabilities in a friendly experience that’s simple and enjoyable. Key features include mobile-ready design templates, email automation, audience segmenting and dynamic content, plus integration with top CRM solutions, ecommerce platforms and social networks.
With our help, you’ll be able to:
Manage your audience lists…
You can easily organize your recipients into groups, or use our advanced search-and-segment feature to find (and send to) people based on their interests, their geography, their past response and more. Your customizable signup screens let new people sign up from any spot on your website, and your customizable database lets you collect and store as much information as you like.
Utilize industry best practices…
Whether it’s following the rules of permission marketing, handling opt-out requests quickly, interpreting bounces or making sure you’re sending a well constructed email every time, our service can help make sure you’re on board with the latest industry trends and best practices that will increase your delivery rates and improve your results.
Create and send stylish email campaigns…
Create stylish email campaigns using our intuitive click-and-build screens, or upload your finished html campaigns. Either way, we’ll help you prepare and preview your campaigns, proof them for problematic content, and send quickly and accurately every time. And your past campaigns are stored for easy access and linking later.
Deliver with success every time…
Our world-class delivery network ensures high delivery rates through our personalized sendoff, ISP relationships, and delivery policies that can be fine-tuned down to the individual mailing if necessary. Our engine handles every aspect of delivery for you, and our industry know-how helps ensure the highest delivery rates possible, every time.
Track your results in real time…
You’ll see who opened your campaign, clicked on every link, forwarded your campaign to friends or signed up to get your future emails. You’ll find out who bounced (definitely didn’t get your email) and be able to follow up with them. This is just part of our real-time response tracking that lets you know just about everything that happens to your campaign, as it happens. And because we store your results over time, you’ll be able to learn from past efforts to make your future emails enjoy even greater success.
E-Mail Marketing: Features
Our email marketing service contains a full set of features designed to help you manage every aspect of your customer, member and fan email outreach. A quick overview of some of our noteworthy features
Our audience features help you import, store, manage and grow your permission lists. You’ll be able to:
- Create unlimited audience groups for organization and targeting
- Search & segment your audience based on demographic, response data and more
- Customize your database using standard fields and wildcards you create from scratch
- Create personalized signup screens and confirmation emails to help grow your list
- Import large lists easily and automatically clean them for duplicates and errors
- Easily move members and reorganize audience groups as you go
- Export your audience lists and data at any time
Our campaign features help you create stylish email campaigns and send them using our sophisticated delivery network. You’ll be able to:
- Create stylish html campaigns without using html, or upload your own freestyle campaigns
- Personalize your emails with first names and more
- Prepare html and text versions, and deliver the right one automatically
- Rate your campaign for problematic content before you send
- Include our send-to-a-friend feature with every email
- Control your own ‘from’ names and addresses
- Let recipients manage their preferences at any time
- Send your campaigns at any time, or schedule a future delivery
Our response section gives you easy access to your results, in real time. You’ll be able to:
- See real-time totals for emails received, opened, clicked, forwarded, signed up and more (and details for who did what, and when)
- View response details for entire campaigns and for individual recipients
- Have bounces (hard and soft) and opt-out requests handled for you automatically
- Store your past campaigns and results in your online archive, and easily link to past campaigns from your website
- Create an instant, sideby-side comparison of multiple campaigns and their results
- Get assistance on delivery-related matters whenever you need it
We’ll write and design your e-newsletters for you, and then we’ll send them out to your entire email database. To sign up to begin using E-Mail marketing, Contact us for more information.