We know as a small business owner, having marketing strategies doesn’t always top the to-do list. You would rather focus on customer support, media relations, human relations, bookkeeper, ect. But it is important to have the strategies to make sure that you stay busy and on top of what needs to get done. A new technique you can use to bring in customers without having to be away from your desk is inbound marketing. This technique brings customers closer to your brand through blogs, videos, email newsletters and social-media marketing (to name a few.) This insures that customers are brought in without you having to buy ads, or to do cold calling.
By following these 5 steps, you will be on your way to building a customer pipeline all while staying focused on the work you love to do.
1. Link everything together
Many people make the mistake of assuming their website is a one-stop-marketing shop. By linking all your personal social accounts back to your business site is a simple first step to begin marketing yourself in a less conventional way. It helps drive traffic from a wider variety of touch points and increases the potential audience you can reach. Make sure that the “About” sections of sites such as Twitter, Facebook, Pinterest, and LinkedIn have a short description of who you are, what you do and why someone should use your company. If it suits your business, why not put some personality into it as well?
2. Build a blog
This can take a lot of time, but there is serious value in good content. Not only does it help establish you as an expert in your field, it also helps to increase your website’s rank for main keyword phrases.When deciding what kind of posts to write for your blog, consider what your potential clients will be searching when looking to hire someone like you. Producing content that answers questions clients have will mean they’re more likely to land on your site and it will show how much you know about your expertise. Be sure to integrate your blog with your website, so they link with one another– which will just drive in more traffic.
3. Contribute writing to relevant websites
Much like writing blog content, this involves some writing on your part, but it is well worth the investment. There are a bunch of websites that accept guest posts written by people who are experts in their field. Find blogs whose audiences are made up of your ideal audience, and contribute the occasional article to establish yourself as a thought leader and help generate business leads. It’s great when you can leverage trending topics into a relevant article to pitch. Sites always prefer content that is timely and dialed into the hot topics of the moment. This is a “quality over quantity” situation where you don’t need to be writing articles for different sites every week.
4. Tell people about your successes
Don’t worry about coming across as a bragging know-it-all, it’s important to make it known when work is yours. People looking to hire or explore new companies are always searching for insight into who’s doing better work and what they are saying about the industry. Publishing a running record of your work is one of the best ways to demonstrate your value. Keep an updated portfolio on your website, share content you’ve written via social media and your blog, and include your bio at the end of freelance content you’ve written. For example, If you’re a photographer, include a watermark when your photos are shared online. There are lots of ways to share and take credit for your work, and it’s valuable to do so.
5. Publish testimonials from past and present clients
The best way to build confidence in your work is through reviews from people who have worked with you in the past or had experience with your company. These can be done in a number of ways thanks to all of the social platforms available. Have someone write you a recommendation on LinkedIn or for use on your website. You can also amplify the good will of your clients by “retweeting” a particularly flattering tweet and integrating your social-media feeds into your blog or website. And lastly, remember to post any positive media coverage on your site. There’s nothing like giving your potential clients the confidence that they’re working with someone who’s the best and who has delivered great experiences to other people.
Thank you Shawn Cadeau for the original information. You can read more here.